The genre of Kerrang is rock and the target audience is more male based but also for women aged from around 17-30. The mast head is bright and bold at the top of the page. This is important because it will help draw the audience in and they will know what magazine it is. They are more likely to buy it if it has big fonts to draw the reader in. The mast head is the same type of style and font in all their magazines but can sometimes be different colours, depending on the magazine. The magazine uses "puff" words in capital letters which suggests to the reader that the magazine is worth while buying because you get 5 free gifted posters.
The magazine uses the word "teaser" to make the reader want to buy the magazine. This will make the reader/audience interested to what this teaser is so they will be more willing to buy it because that word will interest them into the magazine. The graphic features are very effective as there is 10 all on the front cover,they are all rock bands and the magazines target audience will know all the bands. Many of the artists and bands is posing in their signature move and looking at the camera to draw the reader in.
The yellow circle is advertising a big festival that many fans of rock music will be going to attend. The harsh yellow circle will catch the readers eye and attention. The audience of this magazine may want to read about festivals so therefore may buy the magazine.The colours are also used to tie in with the house style.
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